Step 5: Reports & Rank Tracking
By integrating high-ranking keywords into engaging and detailed content, and incorporating authoritative backlinks, we optimized Spark + Pivot’s website for improved visibility on Google. We also streamlined the user experience to better align with user needs and keyword research. As a result, within a month of implementing these SEO updates, website traffic increased by 11%.
Step 4: Off Page Optimization
Backlinking
Backlinking is a crucial element for enhancing SEO. By acquiring backlinks from authoritative pages and websites, a business's website gains more credibility and authority. I prioritized backlinking in the content for each page, focusing on high-ranking and highly authoritative sites to boost SEO for the Spark + Pivot website. This strategy aimed to increase the site's visibility and improve its search engine ranking.
Perinatal Page backlinking multiple high ranking resource links related to perinatal grief & loss.
EMDR Page backlinking multiple high ranking resource links related to EMDR Therapy.
Step 3: Page Optimization
Site Mapping
Based on the goals and keyword research I conducted, I remapped the Spark + Pivot website to enhance navigation and make it easier for clients and users to find the information they need. During my initial review of the website, I examined each page and identified potential areas of confusion, particularly for users seeking specific information.
Optimization through Content
Based on the keyword research I conducted, I focused on enhancing content across both new and existing pages to improve optimization. I aimed to be as detailed and informative as possible, incorporating the highest-ranking keywords from SEMrush to maximize effectiveness.
Perinatal Page Content
EMDR Page Content
Step 2: Keyword Research
Keyword research involves identifying and analyzing the search terms people use in search engines, with the goal of leveraging that data to inform strategies for search engine optimization (SEO) or broader marketing efforts.
Next, I brainstormed seed words—terms and phrases relevant to Spark + Pivot Counseling. I used this initial list to explore related keywords through Google search and leveraged SEMrush’s Keyword Magic Tool to refine and expand the keyword set.
Develop Seed Keywords
Get Long Tail Keyword Ideas
Find High Ranking Content Topic Keywords
During this process, I took the brainstormed seed words and used Google search to discover related keywords. I also employed SEMrush’s Keyword Magic Tool to generate long-tail keywords, which provided more specific and targeted search terms. This approach allowed us to refine our keyword strategy, focusing on terms that would drive more relevant traffic to the Spark + Pivot Counseling website. Additionally, I analyzed search volume and competition for these keywords to prioritize the most impactful ones for SEO optimization.
Once I had established my list of seed and long-tail keywords, I developed content topics incorporating these keywords. I then used SEMrush’s Keyword Overview Tool to assess the ranking potential of each keyword within these topics. By evaluating which keywords were high-ranking and which were low-ranking, I eliminated the underperforming ones to focus on terms with greater visibility and impact.
Understanding User Intent
Before conducting keyword research, the founder administered a questionnaire at the end of each private session, asking clients how they discovered her page, including the specific words they used in their searches and the resources they relied on.
Step 1: Understanding the Goal and the Consumer
To optimize search engine results for the practice’s website, I needed to understand the company’s goals and target audience. During the initial meeting with the owner, I identified several key objectives to be accomplished during my apprenticeship.
Business Goals:
Sharpen and make concise website content to increase SEO.
Update UI and UX elements for better SEO and user navigation.
Increase client demographic to be women specifically women dealing with perinatal loss & grief, and other traumas.
The Process
I completed a three-month digital marketing apprenticeship with Spark + Pivot, a small therapy practice based in Dallas, Texas. During this apprenticeship, I collaborated with and reported directly to the owner and founder. Together, we achieved our goals through effective SEO strategies and UX/UI design principles.
Overview
Spark and Pivot SEO Strategy
Role:
Digital Marketing Apprentice
SemRush, Canva, Google Analytics
3 months
SEO, Content Writing, UX Design
Tools:
Duration:
Skills: