About The Company

My Role as a Social Media Coordinator

CADY Studios is a premier photography company specializing in unique and personalized senior portraits across the Southeast USA. With a focus on capturing the distinct personalities and milestones of each individual, CADY Studios has earned a reputation for delivering high-quality, standout images that truly reflect each senior’s personal style. By combining innovative photography techniques, one-of-a-kind scenes, and exceptional customer service, CADY has become the go-to brand for those seeking timeless portraits that celebrate this special chapter of life.

As part of the team at CADY Studios, I have been responsible for driving the brand’s digital presence across multiple platforms while ensuring consistency and engagement. My role includes strategizing content, creating visuals, and analyzing data to continuously optimize our approach. Below is an overview of my strategy and the results achieved.

Results

Increased Engagement: Boosted engagement across platforms by tailoring content to both parents and high school seniors, ensuring content resonated with each demographic.

Expanded Social Media Reach:

Significantly grew CADY Studios’ visibility, particularly among high school seniors, through the use of trending content and relatable social media moments.

Ambassador Program Expansion:

Contributed to the growth of interest in the CADY Ambassador Program, increasing brand awareness and community involvement.

Photo Session Booking:

Supported an increase in photo session inquiries and bookings through consistent promotional and engaging content

Social Media Strategy

Given the B2B nature of marketing to both high school seniors and their parents simultaneously, I developed a strategy that catered to both demographics effectively.

  • Targeting Parents:
    For parents, I focused on platforms like Instagram, Facebook, and Twitter to create content that highlighted promotions for picture orders and session bookings. I made sure the content was personable, relatable, and family-oriented to connect with parents looking for high-quality photography services for their children. This approach helped establish trust and drive interest in our sessions.

  • Targeting High School Seniors:
    To engage high school seniors, I used TikTok and Instagram, creating content that resonated with Gen Z and Gen Alpha. I focused on relatable high school scenarios or moments during the photo shoot that would capture their attention. I incorporated viral trending sounds and challenges to keep the content fresh and engaging, ensuring it felt authentic and fun.

  • Universal Engagement:
    For both demographics, I maintained a consistent posting schedule featuring our best imagery from photo sessions. Engaging captions were used to speak directly to high schoolers, while the quality and professionalism of the imagery showcased our expertise for parents. By posting daily, I ensured CADY’s presence stayed top-of-mind while creating an inclusive and engaging social media environment.

Content Creation + Strategy + Copy Writing

Instagram Feed

@cadystudios

Tik Tik Content Creation